They took all of PC’s many weaknesses from its constant viruses to its inability to give its users any creative control, and showed the audience that MAC doesn’t have any of those issues.
#BEST VIRUSES FOR MAC ANTIVIRUS PC#
PC users knew of all the different malfunctions their computers suffer, and Apple wanted to make the public aware of these problems in a way that could make MAC’s look superior. It wasn’t until Apple saw a survey on the American Consumer Satisfaction Index and realized that Macs were constantly rated higher than PCs in customer satisfaction. PC’s still dominated the market and Apple was struggling to convince consumers that their product was better. Prior to the campaign, Apple’s sales seemed to be slowly decreasing.
In each commercial “Mac” and “PC” have conversations which unless end up with “PC” embarrassing himself and showing all the reasons why “Mac” is a better computer. “PC” comes across as a much older male who is uptight and all he cares about is work and not creativity. “Mac” represents a young fun guy who always does the “right thing”. Actor Justin Long bears a resemblance to Steve Jobs while John Hodgman was dressed to look like Bill Gates.
Each actor was made to look like the computers they represent along with their creators. These 66 commercials included “Mac” played by actor Justin Long and “PC” played by John Hodgman. After 4 years the campaign included 66 advertisements trying to convince the public to ‘Get- A- Mac’. In the first year the campaign produced 19 ads. This campaign was created the advertising agency TBWA/Chiat/Day. On May 2nd 2006 Apple Launched their first Get- A Mac (GAM) commercial.
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